How Yagoda Was Born

  1. “Yagoda is more than just a shop. It’s the result of a path that was never straightforward. When we started, we didn’t have a clear plan, big opportunities, or guarantees of success — only a desire to create a place we ourselves could trust.
  2. At first, we made plenty of mistakes — choosing the wrong products, trying the wrong approach, finding ourselves out of tune with those we wanted to reach. But every misstep became a lesson, and every customer became a guide for doing things better, more honestly, more openly.
  3. Yagoda didn’t grow out of big promises, but out of simple principles — transparency, attention to detail, respect for those we’re here for. Over time, we came to understand what we truly wanted: not just to sell products, but to build a space where genuine values matter — honesty, simplicity, and a constant drive to evolve.
  4. Today, Yagoda is a space for people who value open dialogue, thoughtfulness, and making choices that matter. It’s for those who notice more in the details than meets the eye. For those who care not only about the result but also about the story behind it. That’s how we move forward — unafraid of mistakes, faithful to our principles, and with open doors for those who share these values with us.”

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